Tuesday, 25 September 2012

The importance of music videos

What are the importance of music videos in 2012

To the fans?

  • Entertainment
  • Creates a bond between the viewer and the artist
  • Repeated viewing

To the Industry?

  • Still important advertising tools for the artist
  • Creates the artists' image
  • Creates USP for the artist
  • Raises awareness of the song which increases sales

Summary

  • Most people in the class do not pay for music
  • Most people download music illegally
  • Created financial problems for the music industry
  • Artists now make money through touring
  • Artists sign 360 degree deals- this involves merchandising

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