To the fans?
- Entertainment
- Creates a bond between the viewer and the artist
- Repeated viewing
To the Industry?
- Still important advertising tools for the artist
- Creates the artists' image
- Creates USP for the artist
- Raises awareness of the song which increases sales
Summary
- Most people in the class do not pay for music
- Most people download music illegally
- Created financial problems for the music industry
- Artists now make money through touring
- Artists sign 360 degree deals- this involves merchandising
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