Monday, 24 September 2012

Laura Mulvey's idea on representation

"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly"
                                                                                                                            ― Laura Mulvey, 1992.


In other words, Mulvey explains that the male are the active subject, by doing the observing while the 
females on the other hand are "styled accordingly" and portrayed to suit the male's fantasy. Women are 
passive and men are active. 

In most Hip Hop, R'n'B and Rap music video this has become the case, where women has become the object 
of desire. The women/s that are in these videos are represented in specific ways to please the male's eyes. 

Here's an example, Wiley's 'Heatwave'
All the women here are dress in their bikini and dancing to attract male attention, 
In Wiley's 'Heatwave' music video the choice of clothing is carefully picked out to attract male attention and to 
reflect the summer song vibe. We presume that the audience for this video is targeted at the male audience because
how the women are portrayed to grab the males attention also knowned as the 'male gaze'. However, the 
concept of the male gaze has been contradict because women who are viewing this video will judge
the females in the video from a males point of view. 

Dismembered - when a women gets dismembered (cut) by the camera, normally a close up of a certain 
body part. Mulvey also discusses the idea that women are 'dismembered' in all forms of media - that there
is a fouce, not o women as a whole, but a focus on parts of their body. They do this a lot in Hip Hop videos. 

Examples of Dismembered in Wiley's Heatwave music video. 
In my opinion, in today's society males are still acting as the active role and female the passive. A lot of 
music video and other forms of media has proven this. 

No comments:

Post a Comment