― Laura Mulvey, 1992.
In other words, Mulvey explains that the male are the active subject, by doing the observing while the
females on the other hand are "styled accordingly" and portrayed to suit the male's fantasy. Women are
passive and men are active.
In most Hip Hop, R'n'B and Rap music video this has become the case, where women has become the object
of desire. The women/s that are in these videos are represented in specific ways to please the male's eyes.
Here's an example, Wiley's 'Heatwave'.
All the women here are dress in their bikini and dancing to attract male attention, |
In Wiley's 'Heatwave' music video the choice of clothing is carefully picked out to attract male attention and to
reflect the summer song vibe. We presume that the audience for this video is targeted at the male audience because
how the women are portrayed to grab the males attention also knowned as the 'male gaze'. However, the
concept of the male gaze has been contradict because women who are viewing this video will judge
the females in the video from a males point of view.
Dismembered - when a women gets dismembered (cut) by the camera, normally a close up of a certain
body part. Mulvey also discusses the idea that women are 'dismembered' in all forms of media - that there
is a fouce, not o women as a whole, but a focus on parts of their body. They do this a lot in Hip Hop videos.
is a fouce, not o women as a whole, but a focus on parts of their body. They do this a lot in Hip Hop videos.
Examples of Dismembered in Wiley's Heatwave music video. |
In my opinion, in today's society males are still acting as the active role and female the passive. A lot of
music video and other forms of media has proven this.
music video and other forms of media has proven this.
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