One of my favourite music videos is 'We found love' by Rihanna. What makes this video good is the variety of shots used as well as the use of editing using effects all throughout. Also Calvin Harris, Scottish electro-pop producer who is best known for this work with Dizzee Rascal, Kelis and Kylie Monogue, makes an appearance in the video which creates an even bigger fan base and the video to be more special. It has a very strong message which generated alot of controversy for its depiction of violence and drug use and some would say that "Rihanna is damaging the moral and self-worth of young impressionable teens." However, The Guardian praised the video for being different in its time period and called it "a very British music video", comparing it to UK TV series, Skins.
Love this editing!
Rihanna also won a Video Of The Year for 'We Found Love' award at this years 2012 Video Music Awards :)
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