Monday, 24 September 2012

Music Industry & Importance of Music Videos in 2012

SUMMARY OF MUSIC INDUSTRY IN 2012
  • Most people in the class do not pay for music  
  • Most people download music illegally
  • This has created financial problems for the music industry
  • Artists now make money through touring 
  • Artists sign 360 degree deals- this includes merchandising, clothe range, headphones, perfume deals etc.

WHATS THE IMPORTANCE OF MUSIC VIDEOS IN 2012

TO THE FANS:
  • Entertainment 
  • Creates a bond between the viewer and the artist
  • Repeated viewing
TO THE INDUSTRY:
  • Very important advertising tools for the artist
  • Creates an artist image
  • Creates unique selling point for the artist
  • Raises awareness of the song- increases sales 

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