- Most people in the class do not pay for music
- Most people download music illegally
- This has created financial problems for the music industry
- Artists now make money through touring
- Artists sign 360 degree deals- this includes merchandising, clothe range, headphones, perfume deals etc.
WHATS THE IMPORTANCE OF MUSIC VIDEOS IN 2012
TO THE FANS:
- Entertainment
- Creates a bond between the viewer and the artist
- Repeated viewing
- Very important advertising tools for the artist
- Creates an artist image
- Creates unique selling point for the artist
- Raises awareness of the song- increases sales
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