Our mood board is influenced by the theme we want our music video to be. We came up with a indie/grunge theme as it is already a indie song and we would like our location to be set in Brick Lane which is known for its graffiti and urban style. We decided our core target audience to be young adults ageing from 16+ college students to 26 who like fast upbeat music and would like to shop in stores like Topshop, Urban Outfitters , All Saints etc. We also decided our artist to be influenced by Rita Ora, Rihanna's style.
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