“In a world ordered by sexual
imbalance, pleasure in looking has been split between active/male and
passive/female. The determining male gaze projects its fantasy onto
the female figure which is styled accordingly”. (Laura Mulvey,
1992)
Laura Mulvey believes that in music
videos and film, the audience have to view the characters from a
male’s perspective- the ‘Male gaze’. Mulvey discussed the idea
that women are ‘dismembered’ in all forms of media, which is
focusing on different parts of their body. She argues that this is
responsible for women’s obsession with specific parts of their
body.
Scouting for girls- She’s so lovely shows women being 'dismembered'. The video focuses on parts of the woman's body like her legs.
In this song, the male lead describes the woman as looking 'like them girls in Vogue'. This is what Laura Mulvey talks about in her theory.
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