The importance of a Music Video

The main role and goal of a music video is to PROMOTE the artist and the music. Creating a visual clip that will promote the song can help the artist to sell the music and that's their main aim at the end of the day.

For example, take Justin Bieber's Baby Music Video. It's one of the top view video on YouTube and the video with the most dislikes. Even though, it has the most dislike the people who disliked it are still clearing watching his music video which benefits the artist and his record label.

As of October 2012, the video has gained 789+ million views!

People who wants to view the music video must sit through a 30second advertisement too. The ads are only added on youtube videos that they know you want to watch. 

The music can also be shared on social networking sites like Facebook and Twitter, this definitely will promote and spread the word about the artist.

sharing the video on different social media sites.

There's even now music video stations/channels like MTV. The purpose of the channel was to play music videos guided by on-air hosts known as VJs.