Analysis of 3 influential music videos

One of the three music video that I have specifically chosen and that will inspire our group's music video is 1.) DJ Fresh ft. Rita Ora - Hot Right Now.

Screen shot of Rita Ora in a Graffiti park in LA

Behind the Scenes of the Hot Right Now M/V.

The Hot Right Now music video has a simple concept and the whole video is shot in one prime location. The focus of the location is the graffiti walls and you instantly know it set in a urban city area. The video features Rita Ora in a park in Los Angeles with several other individuals dancing along to the beat of the song. Thats what we want for our music video since our song has the same upbeat genre as this song! I love the location and think that a location like this in our music video will look good! I want to re-create the same urban-street atmosphere in out music video by shooting in places like Brick Lane/Camden.

Dancers

We also want to feature some street dancers in our music video and I know a place where all street dancers get to together and dance on Saturdays. Its the basement of Trocadero, London and we was thinking of doing a few shots of the dancers randomly doing their thing!

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2.)  Flo-Rida - Club Can't Handle Me ft. David Guetta 

There are few club shots in this music video that we consider re-creating. The lyrics of our song focus of 'Light's and the club lights are illuminates the atmosphere which we like! There are a few slow-motions when the dancers are dancing that we also like to include in our video!

Flashing lights and lively atmosphere.

Club scene, lights are used to highlight and create atmosphere.

                                         

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3.) Emily Osment - Lovesick

Screenshot of Emily Osment's Love sick music video

We also want a Base track where our singer is singing in front of a black background and lights are reflecting on her face, since our song is called 'Spectrum' and narrates about lights illuminating.  The Lovesick music video is a prime example where lights are used in a fun way. The video has good editing and the song is edit to the beat. The entire video took place in the dark with various types of lighting revealing Osment and the band performing. These various lights include colored lighting and flashlights attached to the hands of Osment's band member. The lights are also flashing in-synced with the beat that I also liked!