Florence + The Machine- MySpace and iTunes page

I went on to Florence + The Machine's Myspace page and the first song you can listen to was the Calvin Harris' remix of Spectrum.

Spectrum was the featured song

The Calvin Harris remixed version was also Florence + The Machine's top song on iTunes!

Florence also performed the remixed version of the song in Montreal along with Calvin Harris

Day 2 of filming.

Our second location was Brick Lane, E1. Brick Lane has some much to offer and atmosphere was just what we was looking for. We shot some many basetracks, all with different surroundings and background! We all had so much fun filming! We went arrived at Brick Lane around 12 noon, so there wasn't a lot of people compared to weekends where it is absolutely packed !  

Hannah S. Camera Women!                                                             Arriving at Brick Lane, Remina and Nadia (Our directors      and crew).

Hannah S's instagram update!

From the pictures you can see all the places we used for our music video! If there was a street wall art that we thought was interesting we filmed it with our artist in the foreground.

Remina already filmed previously, so Hannah S. was in charge of filming that day. Remina and Nadia was the directors of the filming and they also helped out with other things like playing back the song.  

Hannah D (Eliza and the Crystals) performer                                                                         Hannah S behind the camera.

Some Behind the scenes photos!

Quick Vlog of us rapping up our filming!

Day 1 of filming.

For the first day of our filming, we have booked room 333 to do our filming.

The film started at 3:15 and ended at 4:55.

For one of our basetrack we filmed in front of a projector with our artist in front of the projector. We turnt all the lights off so the light of the project will be dominant. On the screen of the projector was videos of strobe,flashing and disco lights.

The light will be shorn on the artist and act as a background.

Behind the scenes footage:

Risk Assessment

Here are some risks that might occur when filming. The solutions to risk are also suggested.

Reflection on the Progress Vlog

17 October 2012 - Progess vlogs of the individuals of our group:

Hannah S's progress vlog

Remina's progress vlog

Nadia's progress vlog

Hannah D's progress vlog

Introducing our Artist.

Inspired by indie-pop acts like FLORENCE AND THE MACHINE and MARINA AND THE DIAMONDS we decided as a group to name our artist ELIZA AND THE CRYSTALS. ELIZA AND THE CRYSTAL is the stage name for our artist Eliza Krystal. She's an upcoming singer-song writer indie-pop/electronic act from London. Her musical influences includes Madonna, Dolly Parton, Florence and the Machine and Kylie Minogue.  

Costumes & Props

For our music video, no props are used because it's not need. In contrast, the costume/outfit are the highlighting point of the artist. Our theme reflects a young home-grown east londoner who has a street-ish mixed with a grunge kinda of style. The pictures below will give you a good sense of what kinda of style we are going for... 

source: tumblr.com

             Hannah D is our performer and below is some pictures of her and her scene of style and outfits she's considering of wearing :

Hannah's personal images.

Potential performers

We decided that it's best to chose our performer/artist within our group because then we don't have to rely on others and our timetable will match each others.

Our first potential performer is Hannah S. She did not mind performing in front of the camera and was willing to take the role. Hannah will be directing and behind the camera












Remina A was our second candidate to take on the role of the performer. However, she is camera shy and wanted to be behind the camera and now our camerawomen! Behind the camera is what Remina thinks her strength lies.





Our 3rd potential performer is Hannah D. She was willing to take on the role of the performer and now selected as our artist/performer. She willing to act and perform on the streets without caring about what other people think.










Another candidate that was up to being a potential performer was Nadia B. She also was very camera shy and not comfortable in front of the camera, so she decline the offered role. Nadia will also be directing and working behind the scenes.

Analysis of 3 Music Videos

We have been looking at several music videos before we started to plan what our music video would consist. The three music videos that have influenced our final planning decisions were Rita Ora ft Dj Fresh - Hot Right Now, Flo- Rida ft David Guetta - Club Cant Handle and Emily Osment- Lovesick 

1. Rita Ora ft Dj Fresh- Hot Right Now 
                                                                                                                 

This is one of the videos that has influenced the location and the theme for our final video. This video is shot in one location where there is graffiti and is very urban, also Rita Ora's style of outfit is street and compliments the theme of the video.  We have decided to go with the urban theme and shoot our video in Brick Lane as we are going to get a lot of shots of graffiti and it will give us a urban feel. The shot of Rita Ora walking down the streets has also influenced us because it sets the mood and also its like a little teaser before the actual performer is shown on the camera. Overall one of our main base tracks is going to be in Brick Lane and is going to be  of the artist strutting down the streets of Brick Lane. Although Rita Ora's style of clothes in this video is very street we have decided to go more in depth and go with more of a grundge look as it will identify the artist we have created. 

2. Flo- Rida ft David Guetta- Club Cant Handle Me 

This is another music video that has influenced our final planning decisions for our music video. In this video there are quite a lot of shots that are shot in a club with a crowd of people dancing and  flashing lights. As our song choice - Spectrum is about colours and lights we wanted to incorporate a bit of this to our final video but in different ways. We have decided to have a scene in our video in a club, with a crowd dancing and the flashing lights. This would also give our viewers a sense of our artists personality and also create a lively atmosphere which we are going to try and create.

3. Emily Osment - Lovesick 

This is the final music video that has influenced our planning for our final music video. In this video there is one base track where the artist is standing in front of a black background and there are flashing lights. This is going to be another way incorporate colours and lights in our music video as our song choice is Spectrum. This video is also edited to the beat and this is one of the main thing we wish to achieve when it comes to editing our final music video. 

Review of previous student video

The students video I have chosen to review is Mustafa, Nick, Poppy and Charon's recreation of a Florence And The Machine track. 

I think this video is really successfull for all types of reasons. One of these being that the creativity is has. I personally like the shot of the wolf running thats projected on the artist face. I thought this was really unique as I havn't seen anyone else do this. I also liked how they decided to do her make up eg with the glitter around her eyes etc to make it interesting and effective.

Through out the video the artist has 3 different costume changes which changes it up a bit. It would be a bit simple if the artist just has one costume all the way through the video. Although the colour of the costumes are plain colours such as red, black and white they are effective and send out a message.

Indie/Pop music videos

Review of favourite previous student video

We looked at music videos that were made by last year's media studies students. One of my favourite videos was by Mustafa, Nick, Poppy and Charon. They created a music video for 'Howl" by Florence and the Machine.

 






One of the main focus of the video which I really liked was the use of the different screens. I thought it was really effective and different. This screen has an animation of a wolf which was smart as the name of the song is 'Howl'!

The pattern on this screen was different and unique. 

Lights was probably another one of their main focuses as they have used them in lots of different ways like in this shot. They have also made lights as part of their mise-en-scene.

The Mise-en scene of the video was well thought and original.  I also liked the use of the lights.

Review of Favourite Previous Student Video

                   

The reason why I chose to review this student video is because it stood out from the rest. Within the first 30 seconds of this video there are many different shots used and they are all edited to the beat, this would instantly engage any viewers.
The performer herself made this video successful, she didn't seem to shy and she put all her effort into the acting. Also the outfits and the makeup complimented this video, it shows that they thought well and truly about what look would go with what scene.

These are the four looks the performer had and went well with each scene. For instance the scene in the forest with the white dress and a floral headband that was filmed during the day really portrayed innocence and nature. This was contrasting to the scene also in the forest but wearing a red dress, filmed in the dark, with heavy droopy makeup. Also I thought that using the fairy lights as an accessory really worked well as it just made us as viewers focus on the performer.

The importance of a Music Video

The main role and goal of a music video is to PROMOTE the artist and the music. Creating a visual clip that will promote the song can help the artist to sell the music and that's their main aim at the end of the day.

For example, take Justin Bieber's Baby Music Video. It's one of the top view video on YouTube and the video with the most dislikes. Even though, it has the most dislike the people who disliked it are still clearing watching his music video which benefits the artist and his record label.

As of October 2012, the video has gained 789+ million views!

People who wants to view the music video must sit through a 30second advertisement too. The ads are only added on youtube videos that they know you want to watch. 

The music can also be shared on social networking sites like Facebook and Twitter, this definitely will promote and spread the word about the artist.

sharing the video on different social media sites.

There's even now music video stations/channels like MTV. The purpose of the channel was to play music videos guided by on-air hosts known as VJs.

The Music Industry

The music industry is an ever-evoling and a fast-moving business. Over the last decades, things starts to change hugely. The industry is structured into two traditionally sides. One being MAINSTREAM labels the other being INDEPENDENT labels.

• Mainstream labels: A large organisation with revenues available for different acts and are therefore able to saturate markets and offer high production values on promotional materials

• Independent labels: separate to and operate independently of the Mainstream labels. Often operate within niche genres and cater to specific markets.  

Every music artist out there aim to to be signed with a record label to promote their music to their target market and selling maximum numbers of albums.

One thing that changed over the last 10 years was the ownership. 

Between the 1970's and late 1990s, the industry was dominated by the 'big 6'.

Later after that, companies began to merge together and as of 2010, there are now the 'big 4'

 (pictured below): 

Each one of these big four has a subsidiary label that specialise in different genres / are of market which enable the big 4 to dominate most markets. 

Nowadays, sales and profit margins of these albums has dropped drastically over the years:

2008 - 428m

2009 - 366m

2010 - 319m

So why has the album sales and market dropped?

Shifts in consumers behaviours and illegally download music off the internet is a couple of reasons why.  

This chart shows that the albums (physical) sales has dropped throughout the years and everything brought digitally as the years increase. 

Location- Camden Town

Another location we have been looking at as a group is Camden Town. Situated in North London, It is one of the most popular places to go. When we thought of Camden, we looked at it as an urban, edgy place with a lot of history. It is also known for its amazing market places which would look great on camera!

Map of where to find Camden Town

Step Up 2: The Street

Yesterday I watched STEP UP 2:The Streets and it has given me so much inspiration for my upcoming music video. There was shots and edist that I particularly liked in the film. The film is based around two dance student different backgrounds at the Maryland School of the Arts who fell in love. The set and the atmosphere when the dancers was dancing went compliment and went together so well.

When the dancers were dancing and there was a particular dance, they focus it, gave it a 360 spin and then slow it down to highlight that particular dance move to the auidence.

Slow motion of the shot when the water flick to make it dramatic

 

Watching the film, it had a similar urban vibe and atmosphere that we wanted
for our music video.

 I think I will in-coprate this edit (slow-motion) when our artist is doing something symbloic like dancing or walking down the streets.

Overall, I think the film has given me so much inspiration, from the how to edit and the different camera angel to fit the actors in the frame. It's also good to see an example where they have tried to create that same urban, street atmosphere too.

Production Schedule

Below is our production schedule, we will only need to film for 3 days, the detail is explained below:

Pitch

This our Powerpoint we used in our Pitch! 

Feedback: 

video of a peer's feedback.

feedback of a media teacher

Storyboard

Test shots of potential location

The theme of our video has an urban, street and metropolitan city atmosphere. To create the urban atmosphere that we want, as a group we decided to shoot one of our main base-tracks in the east end of London, Brick Lane. Brick Lane is renowned for it's street markets, graffiti and vintage clothing stores so it's no doubt that we wanted to shoot in Brick Lane. Another Bonus is Brick Lane is only a few bus stops away from our College. 

Map of Brick Lane

Here are some photos I have taken of Brick Lane

Street art of Brick Lane

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For our music video we also wanted shots of our artist in front of a Black background where lights will be flashing on her. Room 303 in our College has a black background that we can used to shot our music video. 

Pictures of the Room 303

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Other location that we are considering is Hannah D's uncles club. The song emphasises and many of the lyrics are about LIGHTS. The clubbing atmosphere also gives off a City vibe that we want for our music video aswell as the flashing & illuminating lights that we want to incorporate.

Shot of me at my uncle's Club

The club is filled and lit up with bright lights which we want to incorporate in our video