- Readers become deeply engaged with their magazines. As a result a strong relationship grows between the reader and his or her chosen magazines. Reading a magazine is like talking to a friend.
- Readers give commitment to their magazines. They read their magazine throughly and often. Copies are often read repeatedly. More than 90% percent of the pages are opened by the typical reader. The average page in a payed for magazine is looked at twice by each reader.
- Advertising is seen as an integral part of magazine. Relevant advertising is valued by readers, and is consumed with interest. Readers screen advertisements with the same interest they screen other relevant things in the magazine
- UK consumers will spend £2.5bn on magazines this year.
Magazines are loved by the youth
- 14- 24 year olds are the most likey to read magazines
- They read 24% more titles than the average British adult
Magazines meet and understand consumers needs
- They are kept and referred to
- They are viewed as long term companions
Magazines drive word of mouth
- Magazines and Television are the most effective media in driving word of mouth
- They outform Newspapers, radio and the internet.
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