Wednesday, 9 January 2013

Analysis Of Digipaks


Loud is the fifth album Rihanna has brought out, therefore she is already a known artist and people will know her type of music and will already have a strong fan base. However, I still think its obvious to tell that this album will include pop related music.

Rihanna has bright bold Red hair and dark Red lipstick on, this shows her vibrant and quriky personality which Rihanna has a representation to be. Her fiery hair colour makes her stand out from other artists and has even set a fashion trend with her fans by copying her 'Rihanna Red hair'.

As its a close up of Rihanna with her eyes shut, and a theme of Red, it gives the audience a sense of passion as well as the Red roses which contrasts with the name of the Album 'Loud'. This gives an impression to the audience that she is affectionate about the music she is portraying on the album.

The CD has a image of a light Pink Rose, contrasting with the bright Red Roses that she is laying in. This therefore a sense of variety but also keeping femininity.

'Loud' made to be a great hit by selling 2 million copies worldwide in the first 5 weeks, making it Rihanna's fastest selling album at the time. However, she has now topped that with her new album 'Unapologetic'.



Rita Ora's album ORAis her debut album, therefore people still might be unfamiliar with who she is. As of this she has her name in big bold capital Gold font at the top of the cover which instantly grabs attention. The background is plain and white, this is because she doesn't want it to steal attention from her image or her name. 

The artist is pulling a unusual expression and covering her eye with her hand. This gives an impression that she has quite a fun, bubbly personality which indicates its most likely to be pop music on the album like our own Artist, Eliza and the Crystals. Also, she is looking directly straight into the camera capturing attention and making it more personal.

The fact that Rita is wearing a watch can connote wealth and power, and she is also displaying a chain necklace which can also connote that she is now locked in to the music industry that she's in and has a passion for it.

Although this cover is in Black and White it is obvious that Rita is wearing lipstick and what looks like to have no clothes on trying to cover up creates sex appeal for  her male fans, as well has having long wavy hair that shows passion and beauty for her female fans.

'Ora' went on to be successful debuting in the UK at No.1.



Rita Ora's new CD cover she put out today on instagram and her followers comments!

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