Importance and the Functions of Digipaks

Moving onto the Ancillary side of the course, in class we was introduced to the importance and the functions of a digipak and the advertisements side of the business in today's music industry. 

Example of an digipak.

Digipak: Modern approach to CD/DVD packaging, usually made of thick cardboard and allowing the possibility of including a lot more information on the band/artist in the form of a small stapled booklet that is inserted into a small pocket of the digipak. 

The purpose of a digipak is all about adding valve; encouraging us to pay money for something extra beside the songs.




So what should a digipack consist of and look like?

• Artist(s) name: large, clear font and in the foreground. 
• Track listing: same font as artist or album name. 
• Production information: copyrights, year of production, web address, record label logo, distributor, reference number and promotional sticker  

iTune Store.

iTunes is one of the largest legal downloading application created by Apple. When you have purchased music from iTunes, the artist's album cover is the cover art. So the album cover is very important and plays a significant role in marketing. 

As you can see, the album covers represents the artist and their album on iTunes. 

Screen grab of my iTunes account. When I purchased Ellie Goulding's Guns and Horses single, her album cover is her cover art. This tells me that her Guns and Horses single is part of her 'Lights' album, so she has more songs on the same album for us to listen to and buy. 

Nowadays, due to high levels of illegal music downloading, artists and record label companies are doing everything to sell there album/digipaks to consumers buy advertising! To sell the physical albums, the digipak must be visually pleasing!