Analysis of 3 genre-related Digipaks.

To create a successful digipak, researching is key. In this blog post I'm going to look at three digipaks that relates to my genre and how the existing digipaks has appealed to it's audience and relate to the genre.

Rita Ora has been one of the main source of inspiring our artist and her image. Left, is the album cover of her 'Ora' album and the other, the deluxe ver. of the album.

• The image used is definitely appropriate because it's an extreme close up of her face and she is trying to sell her and her music. The album and the image used is focused only on her. 
• Only two colour are used in both of her album and the font used are clear and easy to read!

I love the simplicity of this album cover. Even though the photo used is loud and expressive! The black and white photo is contrasted by the bold and strong colour of the font.

                                                The CD                                                                                   The Back Cover

The colours red and black is used out constantly through out the digipak which I think is very effective and now the colours associates with her! RED, WHITE and BLACK are both very bold colours reflecting her personality and music. For my album, I will also try to use only 3 colours! 

Our artist's style/fashion is inspired by Rita Ora and Rita's target audiences are similar to our artist. 

17 year olds + females. 

Our artist is also heavily influenced by Marina and the Diamonds. The name for our artist, Eliza and the Crystals was also inspired by her. Marina and the Diamonds share the same type of genre that our artist is promoting. Indie pop, New Wave, Synthpop, Electronic. The front cover of the album shares the same layout as Rita Ora's album. A close up image depicting the artist's face, with the artist's name and the top and the name of the album at the bottom! 

• Even though there is more than 3 colours used in the album, the colours used has a similar feel. The dark blueish undertone. 
• The font used is all the same excluding the copyrights. 

Marina and the Diamonds 'Electra Heart' album is personally one of my favourite. I love the colour palette used. I think the colours set to the mood of the album, a very Indie pop, electronic vibe. Which I'm very interested in recreating for my artist. 

Our music video track; Spectrum is originally sung by Florence and the Machine. Her genre of music is similar to Marina and the Diamonds. So it was inevitable I analyse her Digipak. Florence and the Machine shares the similar name to our artist as well as genre of music, although Florence and the Machine is more Indie-Rock, where as Eliza and the Crystals is Indie-Pop. 

As for the cover of her album:

• Everything on the front and back cover is in black and white. However, the image of her is in full colour contrasting against the black and white theme. 

• The font used for Florence + the Machine is the signature font that the band uses when 'Florence + the Machine' is written.

All analysed album have the follows the conventions of a digipak: 

Overall, all the artist's albums I have analysed they follow all the code of conventions.  They also seem to all include a close up portrait of the artist as the cover album art, which I will in-corporate into my album cover. All the album's I have analysed are all English female singers that all shares similarity to my artist from style and genre of music.