Design Activity: Advertisment

My Advert

Example of bad advert.

Along with my reproduced CD cover for Dan London, we had to also reproduce the advertisement poser. As a class, we looked at a example the media department has put together. The problem with the
example poser was there was so many spelling mistakes, over uses of fonts and colour. The album cover is positioned awkwardly too.

My poser layout was inspired by posters you would see when your traveling around london, especially the underground.
Colours used are all from the reproduced album

Inspiration for advertisement

First attempt of creating and designing a CD cover

My CD cover I made in class today :)

In class today Mary introduced us to Photoshop and how we would be making our digipacks. At the start of the lesson she showed us what made a unsuccessful CD cover and what we can do to make a good one. As I was new to Photoshop, it took me a while to get used to the features cause there was so many but managed to finish creating and editing a CD case in the end!! 

Design Activity: Dan London CD Cover

Editting using PS elements, deleting the existing background.

In class, Mary showed us examples where there is problems with the style and layout. Below is the example shown to the class. There are so many problems with this cover. Over used of fonts, spelling errors, random stamps, words overlaying image, images not being clear or crop out properly. 

How not to make your CD. 

Our task later was to reproduce this CD cover along with the advertisement.

Here's my CD cover.

I have used Louise Dearman's Album as the inspiration for my reproduction of my Dan London's album, the layout and the simplicity is all inspired by Dearman's album. 

Importance and the Functions of Digipaks

Moving onto the Ancillary side of the course, in class we was introduced to the importance and the functions of a digipak and the advertisements side of the business in today's music industry. 

Example of an digipak.

Digipak: Modern approach to CD/DVD packaging, usually made of thick cardboard and allowing the possibility of including a lot more information on the band/artist in the form of a small stapled booklet that is inserted into a small pocket of the digipak. 

The purpose of a digipak is all about adding valve; encouraging us to pay money for something extra beside the songs.




So what should a digipack consist of and look like?

• Artist(s) name: large, clear font and in the foreground. 
• Track listing: same font as artist or album name. 
• Production information: copyrights, year of production, web address, record label logo, distributor, reference number and promotional sticker  

iTune Store.

iTunes is one of the largest legal downloading application created by Apple. When you have purchased music from iTunes, the artist's album cover is the cover art. So the album cover is very important and plays a significant role in marketing. 

As you can see, the album covers represents the artist and their album on iTunes. 

Screen grab of my iTunes account. When I purchased Ellie Goulding's Guns and Horses single, her album cover is her cover art. This tells me that her Guns and Horses single is part of her 'Lights' album, so she has more songs on the same album for us to listen to and buy. 

Nowadays, due to high levels of illegal music downloading, artists and record label companies are doing everything to sell there album/digipaks to consumers buy advertising! To sell the physical albums, the digipak must be visually pleasing! 

Eliza and the Crystal's - Album Name: AURORA

The original 'Aurora Borealis'

As a group we have decided that the name of our artist's album will be Aurora. The name was inspired by the Aurora Borealis or The Northern Lights. This came about when we were discussing Rihanna's video for Diamonds as she had included something like the Aurora Borealis in her video. We thought the name would be appropriate for our single 'Spectrum' as it is about lights.

"An aurora is a natural light display in the sky particularly in the high latitude (Arctic and Antarctic) regions."

Rihanna's Diamond Music Video.

Album title ideas!

Our title track for our album is obviously called 'Spectrum'. We wanted our album to have a consistence theme and wanted the name of our album to revolve around the word 'Spectrum'. When you think of the word Spectrum, you think of colours and light. We first looked out the definition of the word 'Spectrum'.



To generate ideas around the word Spectrum, we looked up 'Light' in the thesaurus to help us with different words that mean light, that will be suitable for the album's name.

As a group, we came up with different words and ideas for the title of our album. Here's some of the suggestions:

As highlighted we decided to go with Aurora. We all agree that Aurora as the album title name is different and really suits the title song and the image of our artist.

We're Finished!