Florence + the Machine - Website

Florence + the Machine website homepage

The gallery page with all sorts of albums

I browsed Florence and the Machines website and looked at the way they use it to promote their brand image and songs. As you can see they have alot of pages directing to the blog, video, gallery etc. All of their music and videos are uploaded on to this website for the audience to see and they alos have extras such as tour and behind the scene videos that maybe are not on usual sites such as Youtube. They have a gallery page also with a range of albums from behind the scenes and promotional gallery and manay others. This website offers extra more to the audience and fans and this also engages them.  

Social Newtwork Links- Facebook, Twitter, Youtube and MyspaceSocial networking is one of the biggest feature they use to promote their brand image and songs. As you can see thye have displayed the social networking links on their website homepage and they are Facebook, Twitter, Youtube and Myspace. They also have a shortcut link to the Facebook page which makes it easier and faster for the fans to access Facebook. By having a variety of four different social networking links they are ovbiosuly targetting a massive audience. When you click on each link it directly goes on to the Florence+ the Machine page.

You can also see the banner promoting the song 'Spectrum (Say My Name) Calvin Harris Remix by Florence + the Machine'. When you enter the website the banner is one of the first thing you see so it is in your face and  very hard to miss. Also in big its written 'OUT NOW' and the iTunes logo, letting the audience know where they can download the song from.

Members login page

Another feature this website has to keep in touch with the fans is a members page. This also offers extra to people that are signed up to the Florence and the Machine website. As it's wuoted on the pictures 'Login to the members area to recieve member only bonuses, win prizes and contrivute to the site'. This attracts the fans and those specific members are first to know about the artists's music and etc.

Tabs on the online store website

Florence+ the Machine's website also has an online store website. Where you can choose between the USA or Flotique worldwide store. They have many different products that they sell on this online store website ranging from clothes to accessories also music and tickets. This promotes the brand image as well as the songs because it is available for people worldwide and also creates a specific Florence and the Machine band named Flotique. Also all the products sold on here are genuine therefore more people would trust it.